AIA Center for Civic Leadership
American Institute of Architects National | 2015
Brand Identity and Conference Graphics
Mancusi Design, LLC was commissioned to rebrand the AIA Center for Civic Leadership and create graphics for it's annual Leadership Conference the AIA Leadership Institute. Mancusi Design was tasked with implementing the new style guides created by the design firm Pentagram to create a fresh new icon and brand for CCL. The logo is an abstracted AIA featuring three human like abstractions. The center figure is larger, symbolizing the leader of many - the 'Architect'. The icon is formatted within the 'AIA Red' square with the white bleeding past the boundary.
The Leadership Institute Conference Logo utilizes the same human abstraction as the 'I' in 'LI' for leadership institute with a changeable date allowing for a consistent brand year after year.